AI-Powered Marketing Decisions
The simplest and easiest to use attribution system to optimize your marketing performance.
Half the money I spend on advertising is wasted; the trouble is I don’t know which half.John Wannamaker
Solving Cross-Channel Marketing
Different channels, different dashboards, and duplicate tracking of conversions. On top of that: Antiquated last-click attribution leading to flawed marketing decisions and wasted ad spend.
Atriba makes customer journey analysis easy and eliminates complexity: Aggregating all cross-channel data and using data-driven attribution models lead to optimized marketing performance.
Data-Driven Attribution Modeling
Cross-Channel Marketing Reporting
Always know exactly which channels and campaigns are working, and which don’t.
Get alerts and optimization suggestions, conduct scenario- and what-if-analysis.
Customer Journey Analytics
Holistic customer journey analysis, find out how your customers interact with your marketing campaigns and what the customer flow is.
In-depth insights into your customer journeys’ effectiveness and cross-channel effects.
TV- and Offline-Ad Attribution
Simply integrate your TV ads and measure their effectiveness, including branding effects.
Understand where in the customer journey TV- and offline-ad interaction takes place.
START INCREASING YOUR MARKETING ROI NOW
OUR CLIENTS LOVE US
With Atriba, our digital marketing performance is constantly improving through cross-channel marketing attribution.Alexander HolmDirector of Online Marketing and Customer Analytics, Die Zeit
Atriba enables us to understand and optimize our customer journeys better than ever.Martin SimonOnline Marketing Manager, Lekker
We wanted a solution to optimize our marketing campaigns on the basis of cross-channel user journey analysis. And that’s exactly what Atriba enables us to do.Carolina BalzereitSenior Online Marketing Manager, Bringmeister